Tips for Selling on Etsy
Explore Etsy SEO strategies and tips for both experienced and new sellers. Learn how to optimize your shop, refine your approach, and boost sales.
Write your description as if there are no pictures and take pictures as if there’s no description.
Adjust your keywords in your title, tags, and description for seasonal trends (e.g., “Christmas gift” or “Mother’s Day present”) to capture holiday shoppers.
Short-term results come from intensity. Long-term results come from consistency.
Sales take time. Stick with it.
Read the Etsy Seller Handbook cover to cover!
My first sale took me 3.5 months. Be patient!
Sell something you love. It’s hard to convince others to buy a product if you don’t even like it yourself.
Don’t sell trademarked items — Etsy will eventually suspend/ban your account and you won't be able to create a new one.
Think like a shopper when writing titles, tags, and descriptions.
Make sure your listing looks good on each version of Etsy: mobile app, tablet, desktop, etc.
Etsy gives higher search rankings to listings that offer domestic shipping for less than $6 in the USA.
Make sure to use all 13 tags in your listings. Each tag is a chance to match with a shopper’s search, so filling them all out can boost your visibility.
Don’t fall into the trap of only promoting yourself on Instagram, Facebook, etc. People don’t follow accounts that just self-promote.
Etsy search considers keywords and phrases within your listing descriptions when ranking your listings. So make sure to naturally sprinkle in some good keywords in your descriptions.
Perfect is the enemy of good! Just open your store, list your items, and keep improving as you go.
Open a dedicated business bank account. Keeping your business income and expenses separate from your personal finances simplifies tracking and makes tax time much easier.
If you have a bestseller then don't change the title or tags. This could affect your sales
If you sell an item in multiple variations, link photos to each one.
Focus on long-tailed search terms that customers are likely to use (e.g., “handmade silver necklace” instead of just “necklace”)
The materials field boosts your ranking in search results. Use as many of the 13 materials that you can!
Share pics or videos of your creative process, workspace, or any new materials you’re working with! This kind of behind-the-scenes content tends to do really well on social media and helps your customers feel more connected to you and your shop. People love seeing the magic happen!
Periodically refresh your titles and tags to align with upcoming holidays or trending keywords. For example, add phrases like “perfect for Mother’s Day” to attract seasonal shoppers.
Establish clear shipping, returns, and refund policies.
Make sure your listings are well optimized before trying Etsy ads.
Make sure u know Etsy’s fees… don’t underprice yourself – factor that into ur pricing so u don’t end up losing $$
write long tail tags, 3 words per tag to have maximum search visibility
As a seller on Etsy, offer discounts and Promo's, customers love them
My sales grew once I started taking high quality photos and making full use of all 10 available image slots
I usually set aside 30% of my earnings for taxes. It might seem like overkill, but it really saves me from the nasty surprise of a huge tax bill. Even if you end up paying less, having that cushion in a separate account keeps things stress free when tax season hits. It's worth the peace of mind!
Choose one thing at first. Just ONE product. Every time you make one, look for FIVE ways you can make it better. Now keep going.
Whether it’s handmade, eco-friendly, or customizable, be sure to showcase what sets your products apart from the competition.
Starting an etsy shop is like nursing a baby. Just as a baby's growth is in the hands of it's parent. Your business is in your hands! Never take it lightly or carelessly, always believe in yourself, and never have pride(always seek for help if needs be), But mostly of all- Never give up and never listen to negative comments. SHALOM!
Organize your items into sections to help buyers easily find what they’re looking for and navigate your shop. Avoid making them scroll through dozens of unorganized listings!
Etsy prioritizes listings with free or low cost shipping (under $6).
Etsy’s search algorithm relies heavily on titles and tags to match your listings with customer searches.
Use ALL 13 and ALL the characters available for the tags
Being alert to trends and how they translate to shopper demand has helped drive my sales
Be patient - sales take time. Also be kind to yourself.
Use a unified color palette, fonts, and imagery across your Etsy shop, logo, and product photos. Your shop will look more cohesive and recognizable.
Don’t just rely on your title and tags. Fully utilize product attributes (materials, occasion, style) and all available listing fields. These “extra” details help your listing appear in a wider range of search results.
User-Generated Etsy Tips & Strategies
On this page, you’ll find real-world advice from some of the most successful Etsy sellers. These community-sourced tips offer insights into what works when it comes to Etsy SEO, product photography, customer engagement, and more. Take note of the ideas shared here and adapt them to your own shop for greater visibility and higher sales.
Why Trust User-Generated Tips?
Not every suggestion here will be a perfect fit for your unique shop, but these tips can serve as a helpful starting point or spark fresh ideas. By testing these on-the-ground strategies, you’ll stay ahead of emerging marketplace trends and continuously refine your approach. Thanks to the collective knowledge of our community, both new and experienced sellers can find ways to improve and grow their businesses.
Share Your Best Etsy Advice
Discovered a trick that boosted traffic or increased sales in your shop? Help fellow sellers by sharing your own tips for selling on Etsy. Whether it’s an Etsy SEO hack, a clever marketing strategy, or a unique branding idea, we’d love to hear about it! Submit your tip here.